


Checks how quickly you get back to people, how many times you ring round, and whether quotes ever get chased properly.
Makes it obvious if the diary is quiet because the phone is not ringing or because your team are not working the enquiries you already have.
Forces you to look at how many enquiries never got a first call, how many “maybe later” jobs were never revisited, and how many quotes are sat with no nudge.
Turns a vague feeling of “we’re wasting work” into clear gaps in your day-to-day chasing and checking of the diary.
Becomes a quick checklist you or the office can run through before agreeing to more spend with a lead supplier or turning up the ads.
Helps you make calmer decisions about your pipeline so you fill the fitters’ diary from your own enquiry book first before buying in more.

Use this 9‑point checklist to spot where enquiries are slipping through the cracks, so you stop blaming “crap leads” and start fixing the way you chase and follow up.
Get honest about why the fitters’ diary swings between rammed and half‑empty, and see if you really need more enquiries or just a tighter way of working your existing book.
Start thinking like a calm, organised owner who checks the basics before signing another marketing deal, instead of firefighting in the van, the inbox and a pile of notebooks.
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